Many disgruntled website owners turn to SEO to improve their search engine visibility and rankings. But they soon find out that even after months of painstaking SEO, the website’s performance in search engines shows little signs of improvement. At this point, many of these owners will start questioning their SEO consultants and their capabilities.
This is mostly because marketing through online ads produces swift results, and many website owners get the wrong idea that SEO will do a similar job for them. The truth of the matter is that SEO takes time. But if it takes time, is it worth it in the end? In this post, we’ll be discussing the answers to these important questions.
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Why SEO Takes Time to Work
Competitor Analysis is Tricky and Takes Time to Perfect
There’s a great chance that many other online companies are selling products and services very similar to yours. These are your competitors and the ones you want to target are those on top of the search results.
That is, of course, easier said than done as everyone is constantly trying to get there. And the ones who’re already there make every effort to keep their place.
Dethroning these websites requires that you do a thorough analysis of their SEO strategy. This takes both time and resources and can be a tricky thing to get right. Make no mistake, you will not figure out a strategy that works for you the first time.
There will be a lot of hit-and-miss involved and many times you’ll see other competitors crop up and take the place of SERP leaders.
The Variables Involved in SEO Strategy
SEO is a vast domain, and there are a lot of variables to keep track of just to stay relevant. Let’s take a look at some of these and how they’ll affect your website’s SERP.
- Age of Your Domain and Website: The older your domain is, the more time Google or any other search engine has had to crawl through it. You will see many people looking for “aged” domains just because search engines know these exist and they’ll have a better chance of being indexed.
- Website Design: Websites with great user experiences are favoured by Google. A crucial part of your SEO strategy should be to weed out any bad design elements on your website. This requires skill and time to get right.
- Reaction to Trends and Regular Content: Your website should be constantly updated with fresh content so that it’s on the radar of the search engines. Trends are also something to keep in check as they bring up new keywords and if your website reacts to popular keywords, search engines will take notice.
- User Activity on Website: If users are spending a lot of time on your website, it means they’re getting what they came looking for. It also sends good signals to a search engine as it shows your website has relevant content.
A combination of the variables discussed above will determine how well you fare in the search rankings. Keep in mind that keeping track of these variables is a time-consuming process.
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For example, you may find that a website design flaw is causing visitors to leave your website. That may take some time to fix and those users may take time to come back. This will have to be repeated until you find the perfect fix that keeps visitors on your website for longer.
This is what it takes to implement a successful SEO strategy for any website. SEO isn’t a single process; it consists of many smaller but equally important processes that need to be executed efficiently and effectively in order for the overall strategy to be successful.
Any SEO expert worth their salt will inform you of these factors and give you a realistic timeline to see progress in your website’s SERP performance. Agencies that promise you swift results are looking to make a quick buck and obviously don’t care about their reputation.
Why SEO is Worth It
Now that we’ve seen the effort that goes into executing a successful SEO strategy, we can appreciate the time it takes for the strategy to show results. But in the end, is such a time-consuming process really worth it? Let’s take a deeper look at why it is.
People Use Search Engines to Get Content
SEO matters, and it’s more important now than ever. Google alone processes 40,000 searches a second, so it’s obvious that a lot of people are using search engines to find what they need. What’s more, search engines have become very sophisticated and they now favour websites that follow SEO rules responsibly.
Without search engine recognition even if your website has a huge amount of useful content, it won’t be able to reach the end user. At A.P. Web Solutions, we focus on drawing attention to the content you produce. Click here to find out more about our SEO services and find out how you can get a complimentary website analysis.
More importantly, all of your competitors are already using SEO, so you’ll have to use it as well if you want to stay relevant.
It Produces Organic Growth
SEO remains the most sure-fire way of getting real, organic growth of traffic for your website. You might be fine using online ads for some time, but they’ll cost you exorbitant amounts of money after a while and the returns will be diminishing.
SEO, on the other hand, benefits you in two important ways: it increases your SERP ranking and gets you, real followers. These followers are more likely to share your content on social networks which can give your website a huge boost in both traffic and rankings.
This is called organic growth and this is the only viable growth strategy if your website is going to be in business for a long time.